Discover Angélica Guerra, a woman of the business world

The importance of Angélica Guerra | The work she has done

Did you know that Colombian women culture can also be entrepreneurial? If you are interested in getting to know her, here you will discover who Angélica Guerra is and what she has achieved in her life. 

The importance of Angélica Guerra in the business world

Many Colombian stereotypes need to be eliminated. Among them, that women cannot be great business leaders. Well, Angélica Guerra‘s life story will help you understand why she is one of the most important Colombian women along with Adriana Ocampo. 

Guerra holds a Doctor of Law degree from Pontificia Universidad Javeriana. In this place, she also studied a Master of Laws in Communications Law. Similarly, the Master of Laws was obtained at NYU, which demonstrates her extensive academic knowledge (LinkedIn, 2021). 

Even she has been listed as one of the 50 most powerful women in Forbes Colombia 2020. Why has she made it? Simple: because over time she has risen to become the Head of Apple TV+ in Latin America (Forbes, 2020). 

She got it after Apple wanted to generate a lot of original Latino content on its platform. She is accountable to MorganWandell, who is the head of international creative development. In this way, they will seek to generate quality entertainment ideas for users (FayerWayer, 2018).  

The work she has done

Now, it should be noted that Angélica had also had a similar role at Sony. She was between 2013 and 2018 at Sony, but also between 2004 and 2012 at Caracol Televisión. In both cases, her role as supervisor allowed her to generate different successful content. 

For example, at Sony it achieved great original series for the Latin market, such as Mary Madgalene, El Comandante, Lady Bloque de Búsqueda, El Comandante and the popular Metástasis. Apple’s global video division is relying on its expertise to make inroads into the Latin market. In this way, they could compete with Netflix, Amazon Prime Video, or Disney Plus (Applesfera, 2018).  In any case, Angélica Guerra proves to be a really important woman in the business world. A Colombian woman is the one who has overseen great Latin TV content. So if in the future you see a regional program on Apple TV+ that you like, you should know that it has passed through her hands. 

References

Applesfera (2018, March 4). Apple contrata a la colombiana Angélica Guerra para que lidere su división de vídeo original en Latinoamérica. https://www.applesfera.com/general/apple-contrata-a-la-colombiana-angelica-guerra-para-que-lidere-su-division-de-video-original-en-latinoamerica

FayerWayer (2018, March 6). Apple contrata a colombiana para crear video original en Latinoamérica. https://www.fayerwayer.com/2018/03/apple-contrata-colombiana-video/

Forbes (2020, September 3). Mujeres poderosas. https://forbes.co/2020/09/03/mujeres-poderosas-2020/mujeres-poderosas-angelica-guerra/

LinkedIn (2021). Angélica Guerra Tamara. https://co.linkedin.com/in/angelica-guerra-tamara-715b0635